📬 Google Postmaster ?Data from Google Postmaster Tools, entered manually each week. Shows how Gmail sees your emails. These metrics directly affect inbox placement for Gmail recipients.Source: Google Postmaster (manual entry)
Gmail deliverability signals for the selected period
Spam Rate (weekly) ?User-reported spam rate from Google Postmaster. This is the % of recipients who clicked "Report Spam" in Gmail.
Google recommends keeping this below 0.1% and never exceeding 0.3%. Sustained high rates can cause Gmail to send your emails to spam.Source: Google Postmaster (manual entry)
Authentication Rates (weekly) ?SPF: Sender Policy Framework — verifies the sending server is authorized. DKIM: DomainKeys Identified Mail — verifies email hasn't been tampered with. DMARC: Domain-based Message Authentication — policy that ties SPF + DKIM together.
All three should be as close to 100% as possible.Source: Google Postmaster (manual entry)
🤖 Automation 360 ?Per-email engagement metrics from SendPulse A360 flows, imported from CSV exports. Updated monthly (~30-day snapshots).
Each import covers a 30-day window. As snapshots accumulate, longer period views (90d, 6m, 1y, all time) will aggregate across multiple imports. Flows with zero sends in a period are excluded from charts and flagging.Source: SendPulse CSV exports (manual import)
Automated flow performance
Open & Click Rates by Flow ?Overall open and click rates for each active flow. Rates are weighted (total opens/clicks / total delivered), not averages of per-email rates.Source: SendPulse CSV exports
Bounce & Unsub Rates by Flow ?Overall bounce and unsubscribe rates for each active flow. Lower is better. Watch for flows with high bounce rates — they damage sender reputation.Source: SendPulse CSV exports
▼ Flagged A360 Emails ?Individual emails within A360 flows that are flagged based on the same thresholds as campaigns: • Bounce: healthy <2%, warning 2–5%, critical >5% • Unsub: healthy <0.5%, warning 0.5–1%, critical >1% • Opens: healthy >15%, warning 10–15%, critical <10%Source: SendPulse CSV exports
Flow
Email Subject
Flag
Open %
Click %
Bounce %
Unsub %
📊 Campaigns ?Metrics from SendPulse email campaigns (one-time blasts). Includes delivery, engagement, and bounce metrics.
The "vs prev" comparison shows the change compared to the previous period of the same length (e.g., last 30 days vs the 30 days before that).Source: SendPulse API /campaigns
Campaign performance for the selected period
Campaign Trends ?Weekly averages of campaign performance metrics from SendPulse. Each data point represents the average across all campaigns sent that week.Source: SendPulse API /campaigns
Open & Click Rates ?Open Rate = Opens / Delivered. Tracked via a pixel in the email. Click Rate = Link Clicks / Delivered.
Each point is the weekly average across all campaigns sent that week. Higher is better.Source: SendPulse API /campaigns
Click column headers to sort. See full list in the Campaigns tab.Source: SendPulse API /campaigns
Date
Campaign
Flag
Open %
Bounce %
Unsub %
Issue
Date
Campaign
Sent
Delivered
Open %
Click %
Bounce %
Unsub %
Flag
Flow Name
Status
Sender
Starts
Emails Sent
Email Steps
Last Activity
Flow Email Steps
Subject
Sent
Delivered
Open %
Click %
Bounce %
Unsub %
Flag
Add Weekly Postmaster Entry ?Manually enter weekly averages from Google Postmaster Tools. Go to postmaster.google.com, select snov.io, and record the average spam rate and authentication rates for the week.
"Week Ending" should be the Sunday date that closes the week. If Postmaster gives daily values, average them for the week.Source: Google Postmaster Tools
Enter the average values from Google Postmaster for the week. Week ending = Sunday date.
Postmaster Weekly Log ?Historical log of all weekly Postmaster entries. Each row is one week's averages.